Simply put, we provide you with AdSense HTML ad code to place on the web pages on which you want to display Google ads. Then, we take care of the rest by leveraging proprietary Google search and page-ranking technologies to deliver relevant Google ads to those content pages.

We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.

Our technology can also determine the primary language of a page. If your content is in a language supported by our programme, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.